Recently, India has celebrated its first Digital Marketing Day on December of 16th, 2018. This reiterates the extent of growth in this field in India! With the onset of the Digital Marketing Revolution in the country today, the way online marketers have operated till now is about to change in a massive way. Technologies like Artificial Intelligence have transformed the way things worked till now.
Moreover, the way tech giants like Google and Facebook are tweaking their algorithms every now and then, it’s imperative to forecast the trends that are most likely to affect the online marketing game in the coming months.
The technology related to Augmented Reality (AR) is still untapped in more than one way and still in its infant stage. It offers great scope to your brand to get greater ROI with your digital marketing endeavors. It is well-known that games like Pokemon Go that were AR based became a major hit among the people in mid-2016. A large segment of manufacturers and developers are working to create wearable gears based on AR technology to enhance the user experience and creating value for their brand.
People Like to Interact with a Chat bot
Chat bots have already been well adopted by the American population, with already over 50% of Americans between 18 and 55 years old who had an interaction with a chat bot.
Another study conducted by Live Person (5000 respondents) also shows that respondents are quite positive about their experience with a chat bot. 38% of respondents had a positive experience compared to only 11% who had a negative experience.
However, it seems certain that bots will not be so badly received in our society. Another good news: there are inexpensive software programs, like Many chat, to set up your chat bot and create mini-sequences on Messenger, by configuring automatic answers to common questions or queries for example.
Expect to see more companies using chat bots in 2019 and after for their customer service.
A Revolution In B2B Marketing
Just a few years back, B2B companies relied mostly on Linkedin and Twitter for their marketing needs. That era is soon to be over now, thanks to Google, who has gone lengths and breadths to make ads more user-friendly for the average marketer.
Therefore, Google Ad words has now become the most efficient tool for B2B marketing. With the recent news of Facebook reintroducing Search Ads, we should all be prepared for a revolution in B2B marketing solutions.
Focus On Mobile-First Indexing
The dominance of laptops is soon to be over, as people are more hooked to their smartphones than ever before. In such a scenario, Google is more interested in mobile indexing. The tech-giant has lately tried to make the web more mobile-friendly keeping user trends in mind.
Hence, the mobile-version of site is a basic factor based on which Google will determine search engine rankings. Although the desktop site will still be included in the index, a mobile-friendly experience is bound to better your rankings in search results.
Increase In Efficiency Of App-Marketing
With more than 90% of the population using smartphones, the popularity of websites has gone down quite significantly. Google and Facebook, the two major players in the game, is now focused on creating the perfect marketing funnel for all online business, especially app marketing.
Hence, you can expect app-marketing to become more efficient for businesses.
Use Of Subtle Baits
Other than the hackneyed social media platforms and Google search, it’s time to move your ads to other alternative platforms- mainly apps! These are subtle ways to reach your audience.
Targeting your audience through popular apps, that your user base is hooked to, is the best way to reach them! In fact, popular influences have personal apps for the followers where you can put more effective ads.
Increase In The Importance Of Schema Markup
Schema is a vocabulary of tags that helps improve the Google bots read and understand your website better, in order to rank better in SERP’s. With the tweaks in Google’s algorithms, it is imperative now to choose your schema markup more wisely.